For Ammersin’s World of Drinks new flagship store in Brunn am Gebirge, Xi Winesystems was commissioned to implement a range of solutions for the high-quality presentation and storage of the wine range.
Two Xi Cool Optimus wine climate cabinets skilfully showcase selected rare wines. The bottles are stored under optimal climatic conditions whilst being displayed with the label facing forwards – clearly arranged, looking high-quality and directly in the customers’ line of sight.
For the extensive wine range, two additional Xi Shop shelving units, each around seven metres long, were used; these were arranged in a mirrored configuration to form a spacious island display. The system combines attractive wine presentation with high sales functionality: customers can take individual bottles directly from the shelf or purchase the wine they want by the case.
A successful example of how wine storage, product presentation and efficient sales at the point of sale work together effectively in a modern flagship store.
